Improve corporate
value
We are integrating resources and creating conditions to raise the standard of sustainable value creation and achieve a leading position in the cultural and creative field through innovative research and development aimed at cultural content output based on the concept of user-centered design.
Strengthen business integration
We integrate resources, clarify the strategic planning and deployment of our diversified product system, optimize our supply chain structure, and strengthen the upgrade of automation technology, so that our business can clearly focus on its specific markets and customers, and quickly and specifically adapt to changes.
Enhance innovation
and R&D
R&D and innovation is the core of sustainable development, we continue to increase our R&D investment, we will increase our funding by 50% on top of our original R&D investment in order to continue our strong sustainable creativity.
Stay close
to markets
The trend towards more localized services is accelerating in our global markets. We will further align our global footprint with market needs.
Continuous optimization
of lean management
We will continue to optimize our management structure to further improve the quality and efficiency of our services with lean, stable and efficient management, scientific workflow, and refined, stringent and high-standard quality control.
Improve service experience
We want to be a company that is obsessed with providing our customers with a better experience every time we interact with them. Customer satisfaction is our top priority. We aim to increase our customer satisfaction index by at least 20%.
Be an employer
of choice
Our success depends on highly dedicated, motivated and competent people. We want to continually improve our attractiveness as an employer and measure this using our Employee Satisfaction Index.
Ignite employee
passion
The elements of our corporate culture are a unifying force within the company and we strive to further improve on the important aspects of leadership, openness, diversity and innovation that will be covered in our employee survey.