vinlaa at 2024 CTE China Toy Expo & Trendy Toy Expo: A Glorious Recap
From October 16 to 18, 2024, the 22nd CTE China Toy & Trendy Toy Expo (China Toy Expo) was grandly held at the Shanghai New International Expo Centre. Hosted by the China Toy ， CTE is one of the world's top three professional toy exhibitions and a critical platform for brand promotion, channel maintenance, trend releases, and cross-industry collaboration in the toy industry.
As a pioneer brand in the domestic puzzle and art trendy toy sector, vinlaa made a stunning appearance with its rich original product lines and highly anticipated licensed collaborations with iconic IPs Detective Conan and Crayon Shin-chan. Its meticulously crafted immersive modern art exhibition area and innovative product portfolio attracted massive attention from professional visitors and media throughout the three-day event. vinlaa received widespread acclaim and enthusiastic responses from industry peers, channel partners, and consumers, fully demonstrating the brand's strong innovation capabilities and market appeal.
Artistic Craftsmanship, Impeccable Presentation
For this exhibition, vinlaa broke through traditional display methods by dedicating efforts to create an art space integrating modern aesthetic concepts. The booth design cleverly arranged scenographic displays combining the brand’s core original puzzle series and heavyweight licensed IP products, innovatively offering a "one-stop immersive shopping experience." The diverse exhibits covered multifaceted themes and captivating visuals, with the novel, vibrant, and interactive acrylic creative puzzle series drawing particular attention, presenting audiences with a feast of vision and creativity.
Spotlight Release of Core Product Series
Among vinlaa’s diverse range of uniquely styled and culturally rich puzzle products showcased at the exhibition, two flagship original series — 「Town Series」 and 「Panoramic Journey」 — emerged as focal points, sparking profound resonance among attendees.
The 「Town Series」 boldly transcends temporal-spatial and dimensional boundaries through ingenious visual storytelling. By creatively interweaving characters and narratives across different timelines and environments, it not only reimagines users’ perceptions of life scenarios but also unlocks deeply engaging experiences during the assembly process, guiding players to piece together their ideal life vision.
「Panoramic Journey」 stands out with its superior print quality, immersive atmosphere rendering, and striking overall visual impact. Designed to rekindle urbanites’ yearning for global exploration, this series advocates pausing urban routines to cherish every beautiful moment of travel, promoting a proactive, uplifting lifestyle philosophy.
Blockbuster Launch: Vinlaa x Iconic IP Detective Conan Collaborative Collection
During the exhibition, vinlaa's Detective Conan-themed puzzle series emerged as the most sensational product line, triggering an immediate sensation upon release. The official Detective Conan mascot made a special appearance on-site, igniting interactive engagements and photo opportunities. This collaboration signifies vinlaa's precise capture of the booming ACGN economy, successfully partnering with the globally celebrated anime IP Detective Conan—a cultural phenomenon with a 30-year legacy—to deliver a collaboration series brimming with诚意 (sincere dedication).
This IP commands a massive global fanbase of hundreds of millions, with annual social media topic discussions steadily exceeding tens of millions. Its fan community exhibits exceptionally high engagement and robust consumption power. vinlaa's collaborative collection deeply aligns with the IP's cultural essence, seamlessly blending scarcity-driven collectible value with trend-driven playability. It precisely targets the core ACG-interested demographic aged 15-35, providing potent traffic leverage and commercial monetization momentum for both vinlaa and its channel partners.
Fruitful Exhibition Achievements, Promising Future for vinlaa
At the 22nd CTE China Toy & Trendy Toy Expo, vinlaa garnered overwhelming acclaim and extensive attention with its diverse, artistic, and high-value trendy toy product portfolio. Through three days of intensive and efficient B2B business negotiations and deep B2C consumer interactions, the brand precisely captured current market trends and the multifaceted demands of its core user base, providing invaluable practical insights for future product development and market strategy optimization.
The company will continue investing in R&D and design resources, committed to creating more diverse art-trendy collectibles that integrate profound cultural depth, exceptional artistic value, and cutting-edge trendy appeal. vinlaa’s mission is to consistently deliver beyond-expectation experiences in puzzles and trendy toys for global consumers, pioneering a new trend of fusing art puzzles with contemporary culture.
