We use creativity
to link the world, spread joy, and unleash vitality
We sell not only products, but also a culture, a spirit, a positive and optimistic lifestyle.
We aim to be a leader in the cultural and creative industries
and trendy toys in which we are involved,
to succeed by providing quality content, products,
services and solutions that exceed user needs,
as well as to energize sustainable development globally in areas where we.
Through the continuous output of creative products
and innovative experiences that meet the aesthetic and emotional needs of the times,
to convey and unleash the potential value and energy of art, ideas and creativity,
to promote the close connection between art, creativity and life,
as well as to have a positive impact on the world and the future.
We are consumer-centered, focusing on the subjective feelings and psychological changes of the consumer experience, we strive to create an excellent working environment, respect for multiculturalism and individuality, to enable employees to unleash their energy and creativity, and to provide the best products and customer experience.
We advocate consistency between word and deed at all times and in all settings, and are committed to high standards of integrity.
Where trust is built through honesty, it is essential to build the trust of each and every stakeholder through the integrity of word and deed.
Rapid response to market demand and flexible approach is the secret of our success, we adopt flexible and diversified innovative solutions based on market demand and user needs, joint innovation with our users, and strive to seamlessly integrate with the market to adapt to the ever-changing world.
We are committed to ethical and responsible behavior and will not tolerate any non-compliance.
We strive to meet all legal and ethical requirements and exceed them wherever possible. We further must encourage our business partners, suppliers and other stakeholders to follow the ethical standards with equal rigor.
The pursuit of excellence is a goal that we will strive to achieve in every area of our business, under which we will be guided to deliver exceptional quality and an innovative experience that exceeds the needs of our customers, and always will.
The pursuit of excellence is not just about what we do today, it requires us to discover paths of continuous improvement.
Innovation is the cornerstone of our business success and research and development is the fundamental driver of our growth strategy.
We create sustainable value by focusing on user expectations and continuously improving content, quality, experience and service, and we measure the success of our innovations based on their positive impact on the world.